7,000 employees connected live. 50 VIP guests in the room. And five executives on stage wearing VR headsets, competing inside the metaverse in real time.

For SAP’s Kick-Off, we designed and built a complete hybrid production: a custom studio, broadcast-level multi-camera coverage, and a camera plan that told the full story to both audiences at once. The executives on stage, the subjective view inside each headset, and a live-directed program, so the in-room audience and thousands of remote employees followed every second of the competition as one seamless show.

When hybrid is done right, nobody notices the technology. People just remember the experience.